Introduction: SEO stands for Search engine optimization. It is a part of search engine marketing. It is the procedure of improving the volume and quality of traffic to a web site from search engines via “natural”, “organic”, “algorithmic” search results. In short SEO is the process of increasing the amount of visitors to a site by ranking high in the web search result of the search engine. The higher the sites rank in the web search result, the greater the chance that the site will be visited by a user. SEO can target background links search, local search, and industry-specific vertical search engines.

In the simple language when we are out of town and we want to go on our destination and we have proper address but we don’t know about our location then we go for a stranger and ask him about our desire location, then he give us right opinion and tell us about right path, but some time we reached on our desire location but many time we lost the right path, and same thing is happened with us in the internet we just know about our keywords we are going to search but a proper location and right path is shown to us by the search engine. Search engine gives us thousands of results and the person opens these links one by one and fined his desire information. So meaning is that in the internet search engine help us to give a proper location about our desire keywords.

Definition: The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). …

But in the simple words designing a website so that it ranks highly in the search engines when someone searches for specific phrases related to the site.

Main Search Engines: In the internet there are many search engines which helps the visitors to give them proper address about the desire location. Google, Yahoo, MSN, AOL, Askjeeves, are main search engines in the internet. But mostly people go for Google for their desire location because Google is the largest search engine on the web. Google uses algorithm called page rank, if the page rank of the site is larger then it means the site is visited by the visitor more. The search result of the algorithm gained the trust of web user, and all the commercial sites gained the profit from higher page rank. There are many other options in the Google search engine like if you like to see web result then first click on the web then type your keyword and if you like to see some images then first click on the images and then type your keywords it shows a number of results of images of your given keywords, and there are other option like groups, news, and more. So meaning is this Google is the first and the biggest search engine in the internet. Second search engine in the internet is Yahoo. It works same as the Google search engine. People like to go for yahoo as their second options same site result is shown in the front of the user according to the page rank wise means most popular site come on the first number. There are other option like web, image, video, local, shopping, and many more option available for the yahoo users. MSN is also a good search engine and people like to go for this search engine for their search results. This search engine also give the result to the user according to the page rank wise higher page rank site show on the first number. AOL, AskJeeves, others are also a search engine and very few people like to search on these entire search engines.

SEO Tools: These are all main search engine and also known as SEO tool, which provide us to check our site position according to our keywords, these all search engine show the proper position of our site. Where are site stands in the whole result? As SEO tools we are pronounce all these search engine as Google position checker, yahoo position checkers, MSN position checker, Future page rank Checker, Google page rank Checker, Back link Finder and many more SEO Tools are there in the SEO tools list.

View Percentage of these entire search engines: Users point of view how a user can visit on a single search engine or what is the proper percentage of these entire search engines. Means if mostly people are go for Google then what is the ratio and percentage of this particular search engine.

From this figures now we easily come to know that Google is one of the big and famous search engine and yahoo stands in the second number and other are occupy third, forth, or fifth positions and in other, other small or unknown search engine are enlisted which are not so famous like Google and yahoo.

Site traffic Increaser: Search engines are mainly concern with the web site traffic quality. Traffic quality is measured with how often visitors visit a site with a specific keyword. May be he or she visit a particular site with some objective such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for checking mails or take some other specific action. There are many SEO tactics to improve web site traffic quality include attention with exciting titles, blogs, and forums, or submitting your URL with your keywords on other sites like links exchange systems, as a result if any person type your keywords then search engine display whole results in front of the visitors.

So these are some of the tips of SEO tactics to improve your site traffic. If your site is a commercial site then your site traffic must increase per week then a particular business get some profit from the site traffic.

So in the end SEO is mainly internet marketing tool. So all the web designer try to make their site as a SEO friendly site because they people like to take profit from SEO tools and tactic. Google and yahoo search engine are help to display the right position of your site. SEO is very vast topic but in the internet marketing it play a big role to make a site successful or unsuccessful. It increases the site page rank according to the visitor traffic on the site. So every big commercial business sites adopt these SEO tools and tactics to get profit from SEO techniques.

The Author is the owner of a Web Site Design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.

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