To gain maximum benefits for SEO, Google now suggests that the websites should load faster. It not only increases the user experience but also engages the user for a longer period of time compared to a site that would load slower. Follow the strategies below to maximize the speed of loading of your websites and get better rankings with Google and other search engines.

1. Nested tables are a no-no.  
   It takes a lot for a browser to be able to parse a table within another table. Thus, anything that requires more time parsing is not required.
2. Always optimize your images!
   Images are the most cumbersome on the browser and have the maximum weight on many pages of websites.

·         Try to reduce the amount of images on an individual page. Some buttons could just be regular link buttons with styles coded in them.

·         Always define the parameters for the image like the width and height of an image. This will tell the browser exactly how the page would be laid out. If these attributes are not defined, then the image gets loaded first and then the rest of the page.

·         We don’t need the fancy GIF animations anymore. Well-designed images give the user a better experience overall.

·         Consider using smaller clickable thumbnails instead of big images where possible.

·         Its very easy to reduce the size of your images using several tools out there like GIFCruncher, JPEG Wizard, etc.

·         Use GIFs instead of JPEGs. JPEGS are only good for fine images like photos, for all other web graphics GIF is usually a better choice.

3. Cleaning the clutter.
   This tip may sound silly, but take a closer look at your website. Websites nowadays come with a clean, fresh look and feel. If you’re still using some 90s background music or some huge GIF animation, then you’re still in the 90s. The Web has evolved quite a bit over the last 10 years and a lot more in the last few years. Even though bandwidth has increased, you still need to clean up the unnecessary garbage from your website and update it with a cleaner look so its easier to read and understand what you’re offering to your customers.
4. CMS & HTML editors
   Many old school WYSIWYG HTML editors and CMS editors put a lot of code like empty tags (like <font> </font>) and unnecessary comments in your source code. Always check for this by opening your pages in regular text editors like Notepad and then cleaning up all unnecessary code.
5. Get rid of the unnecessary whitespaces
   Not only does it make the code unreadable and inconsistent in different programs but also it increases the page size if used inappropriately between the tags and new line characters

6. Last but not the least, Always use CSS
   You’ll do yourself and your developers a huge favor by using a linked Cascading Style Sheet, which is just a set of instructions of how to represent elements. This way your developers will be easily able to change your source code and it will be a lot lighter, and therefore load faster. For example, you could replace this code:

   <div align=”right”><font face=”Arial, Verdana, Sans Serif” color=”#008000″ size=”3″><b>Here is some text</b></font></div>

   to something like this:

   <div class=”style1″>Here is some text</div>

   See how easy it is to make everyone’s life easier?

Just as the internet was upgraded with web 2.0, cell phones too have now upgraded their software and applications, making them compatible for the internet. With the new era of smart phones, Internet users are glued to their phone than the internet. Major search engines like Google and Yahoo have not only made mobile friendly versions of their search engines, but have also come up with text/image ads for Iphones and Android applications.  

Wonder how internet marketing works for your mobile? An Internet marketing company in LA can guide on how exactly can your web strategy can work while your consumers are on the go. Research shows that a high percentage of smart phone users access search engines especially for local businesses. Cell phone users are acquainted with sharing text data and if your product or service is targeted to such avid users, it increases your business by a pretty high number.

A SEO company in LA, can drive heavy traffic to your website through mediums like search engines, and while doing so, you can create a mobile application where your website is directly accessible while people are on the go.  A mobile SEO is the same as a web SEO strategy. Websites are simply altered to meet your cell phone’s browser needs, hence optimizing your website on the web and mobile doesn’t do anything but add on to your advantage.

An SEM or a PPC company in LA also works towards marketing your company on mobile as well. Mobile ads are the fastest and easiest way to target your consumers.  They are simple, and you are going to make sure that your message reaches out to people. An internet marketing company in LA helps you in choosing the right keywords, applications, studies the mass users, and gets the right campaign in place for you.

It doesn’t just end at advertisements and search engines. Major social networking sites are now compatible with cell phones.  Websites such as Twitter, Facebook, Blogspot, Word Press and many more, have their users hooked to updates, interactions, profiles, tweets, while they are on the run. An Internet Marketing Company in LA helps you tweet and blog in the most efficient manner to get your company noticed.

The new era of marketing has now emerged, and with a major synchronization of the internet and mobile, it’s simply hard to miss out of any opportunities to brand your company with affordable seo company.

First of all, I’d say sorry to the precious pearl of our staff, who is elected as the Employee of the Month this time, for not updating the news immediately. As I was on leave, so missed the grand party and also got late to publish it. Well, buddies again on this 17^th, guesses and expectations were very high and everyone had his/her speculations. This is what makes EOM party an invigorating one!

And, the one who got the award of ‘Employee of the Month, Oct. 08’ is Mr. Vijay Mohan. Vijay is working as a SEO executive with Edogo.com Pvt. Ltd and has been a strong contender of this award since last two or three months and finally, he received it on November 17^th 08. HR announced that Vijay performed brilliantly throughout the month and successful completion of all assigned projects made him the best employee of October. He heartily thanked the management and all his team mates for supporting him and standing by him in all situations.

Well, I missed the event which was full of enjoyment and masti as very usual. What I’ve to say is- Congrats Vijay… keep it up and wish you all the very best. Let everything rock!

Posted By,

Rajdeep Brar (Content Editor)

Each month, EDC recognizes an outstanding employee for his/her dedication, trustworthiness, punctuality, hard-work and contribution to the splendid success of Company throughout the past month. Yesterday was October 15, 08- the day to choose Best Employee of September and as usual, we’ll had our guesses but things remained in suspense till 6:00’o clock.

From the past 2 or 3 months, award was continuously going to Internet Marketing Department but this time, Administration Dept. performed better so Mr. Shamsher Singh Aulakh- System Admin was selected as the Employee of the Month. Mr. Aulakh, one of the very loyal as well as intelligent employees, with gusto thanked the management for their support and guidance. Party time was rocking and we guys enjoyed a lot. Once again, everyone was left with a hope to be the next Employee of the Month.

Posted By:

Rajdeep Brar (Content Editor)

Ms. Ruchi Goyal is selected as the “Employee of the Month- Aug. 08’, yesterday. Ruchi is working as SEO Executive with Web Designing Company and is one of the very intelligent and hard-working employees of WDC.

She is given this award due to her marvelous performance, 100 % attendance, and her dedication to assigned projects throughout the month of August. As very usual, party-time was rocking and we enjoyed it, forgetting the pressure of work and assignments. Ruchi joined WDC a few months earlier and right form the very first day of her joining, she is a strong contender of this award. Finally, she got it and was giving a glad smile after becoming the EOM.

Congrats Ruchi! Keep up the good work and wish you all the very best!

Best Wishes,

Rajdeep Brar (Content Editor)

Visitors don’t come to see just the flashy designs; informative content is the prerequisite of every website.

If you do agree with the above statement, then, let me ask you a question, ‘Why content is the king’?

Simply, content is what makes a website popular and the words written on your website may build or spoil your web business. When we all do know that a website sufficiently depends upon its content, then why not to write the most beneficial content for your website? Writing effective and as I previously said, ‘the most beneficial content’ is not tough; in fact, it’s a very easy task, if you do follow some basic rules. Before we go and discuss those basic rules, let me make you aware about one thing. As per the records of various internet research studies, a visitor stays on your webpage just for 5-8 seconds, if the content fails to attract that potential customer, just think how many visitor you’ll lose per hour? Let’s now come to effective tips to write effective web content-

Avoid grammatical & spelling mistakes

Let’s have an example. Suppose, you’re dealing with fireworks and your website contains various graphics exploding fireworks, I mean layout of the website is perfect. Just see the title of your web page, its ‘Cheep Fireworks’ (just suppose it). What would be the reaction of the visitor; he/she will laugh at you and would immediately click the back button.

That’s how you lose your customers. Please please please, always be careful that your spellings and grammar is correct. Always use spell checker and do care about commas, colons and semi colons etc. Always write sensible and unique content. Don’t let people laugh at you!

Content should be concise, clear and easily readable

It’d be beneficial if you keep the content short and to the point. Content should be concise as people don’t like to read lot of text and they do prefer the well written content as compared to several pages of just written content.

Secondly, it should be clear, means no repetitions and no extra writing. Content written in paragraphs seems easy to read so instead of writing from the beginning to the end of the page, segregate the content in paragraphs. Paragraphs should be short containing just three or four sentences.

Take care of the interest of visitors

Why you’ve placed the content on your website? Obviously, for visitors! So always keep in mind what visitors do expect from you. They want information and your goal is to anticipate their requirements. If you do have a website about TV shows, then, tell them everything including what TV is, when shows do air, which show is out of running, which celebrity may join the new episodes and everything like that. It makes people to believe on you and your website. Try to provide them the maximum amount of information on your website and visitor will never think to go to some other site.

Avoid using multiple question and exclamation marks

This is issue which should be treated very wisely. Normally, people do think that multiple no. of question or exclamatory marks increases the curiosity of the reader. But nay, its really not like that. It seems odd and overly dramatic and may make the reader antsy. So, always keep this unnecessary stuff to a minimum.

Editing is more necessary than writing

Edit the content. Again edit it and keep on editing until it becomes ‘the best’. If there’s any mistake in your online content, correct it before thousands of other people point it out. First of all, check the content yourself for consistency in grammar, punctuations and capitalization etc. Have your content proofread. Make sure, it doesn’t contain any error and only then put it on the website.

In a nut shell, website needs content for two reasons. One is visitors, as I’ve already said, take care of the interest of your visitors and provide them what they do want. Second is Search Engines like google, yahoo, Alta vista etc. To have a stable as well as high ranking in search engine results, ‘Always write as per visitors’ expectations but also as per search engine optimization strategies’, that’s way to have online success.

Posted By,

Rajdeep Brar (Content Editor)

Mid of this month brings the most awaited up-shot of web designing company, yeah…. Employee of the Month Award. This time party was somehow very special …. Guess why??? Actually, the award goes to me, Rajdeep Brar, from the Internet Marketing dept.

And the good thing was…. all initial guesses before the final announcement, pointed out me!!

Party was full of fun and masti and we really enjoyed a lot. But still missed SEO Team Leader Mr. Narinderpal Singh, without whom’s kind guidance and co-operation, all this was not possible. As he was not present on the occasion so I was not given the chance to say THANKS to him… but will say here, “Thank You, Sir… for your help, support, co-operation, direction and everything ….And yeah a special thanks goes to Sagar Sir, Amit Sir and Hina Mam too!

Definitely, it gives a very good feeling to have this award with me… I do assure to give my best always! All the best to the rest of the team, let’s see who’ll be the next EOM???

Warm Regards,

Rajdeep Brar (Content Editor)

Web is changing, when will your website?

Before going ahead, browse around for a few minutes and discover how many sites are there, which are looking very old and outmoded. It’s an apparent fact that all websites need continuous improvement. In this highly competitive zone, you will have to keep up with the time and in order to bring in targeted traffic to web pages and to create a better impression, website redesigning is not important, it’s a necessary part of the business of web development. Let me ask you one thing, which site would you prefer, a site with lot of information which has not been updated from the last one year or a website with a small no. of web pages but is being updated weekly. The same strategy is here with search engines. Search Engines love websites which are being updated very often. This example is only to make you aware about the importance of redesign or you can say updation of the website. Find out yourself why redesign is necessary for your website:-

1. If your website contains a fresh look and has the potential to speed up with the latest technologies, then, you don’t need website redesigning, but, if the answer is no, then this may the first reason why your website needs redesigning.

1. Navigability may be the second reason. Find out, is your site easy to navigate through? Or, it’s just like confusion where users find it very difficult to navigate and to reach the information they’re looking for. A good redesign helps to improve the navigability of website.

1. Attention! Don’t you, it’s for your website. Does your website is capable to grab attention?

1. What search engines prefer; only updated websites with fresh and informative content. So, this may be another reason why your site requires modification.

1. Look, I mean how your website is looking like? It’s having some professional look or not? It’s a fact that websites with a professional look are most liked by the visitors and also trusted by users.

1. Speed also matters. Visitors don’t like the Home Page of any website, if it makes them to wait. They’ll easily skip that so-called “Home Page” and will get lost. Redesigning is the only solution to increase the speed as it can limit the size of pictures, and can decrease amount of videos which results in high speed.

1. Last but the most important reason, is your website search engine friendly and is it capable to rank high in search engine results? If your answer is NO, then, website redesigning is what I’ll highly recommend to you. Because from the SEO standpoint, your URL structure may need improvements and these improvements can be done only when you redesign your website. Keywords, a new concept in this changing era that applies to re-developing websites. Keywords help to get good search engine rankings and a good SEO company can search the keywords for you and by redesigning your website (adding that keywords at appropriate places), they can let your website position on the very first page of search results.

So, above reasons are enough to clarify the requirement of website redesigning. As web designing companies, innumerous companies are also offering website re-designing services. But, from the look of many websites, it seems that these companies are just one man driven. Building and re-designing a website is a process that can be completed successfully only by the team of experienced web-designers as there’re so many phases of the process, and can’t be covered by a single person. Whom you hire to redesign your website- it’s a decision which should be taken very wisely as redesigning builds up the success in business world so why not choose the best web design company which can redesign your website vigorously to increase the no. of visitors and also the financial gain.

Posted By:

Rajdeep Brar (Content Editor)

So Firefox 3 finally comes out and Mountain View-based Mozilla is all set to register itself in Guinness book of world’s records for the most downloads in 24 hours. Tuesday marks their official start. Mozilla is using geo IP information to get information on people’s locations and promises of not collecting any personally identifiable data.

There were 7,434,441 people pledged to download the browser by the time I write this post; even I was one of them from India. Mozilla is aiming for some 5 million downloads ( it’s already above 7 million ) in a single day considering Firefox 2 got 1.6 million downloads in a single day in mid-september.2006 .

Here’s is how it looks:-

Mozilla says “Firefox 3 is currently only being offered as a full download from http://getfirefox.com/“. So the downloading event has started. The way things are going I am sure Mozilla servers will melt down soon..they did 3 hours earlier as well. The current download speed is going at about 8,000 per minute. This influx isn’t that unexpected and yes download Google toolbar for Firefox 3 if you are keen as me.

No problem if you got late…goes ahead and get Firefox 3 ….

_____________

By: Narender

Internet Marketing Head
WDC

Every month, we all do wait for a special event ‘Employee of the Month’ award and it’s what everyone wants to have, me too. This award is given to the most hard-working, punctual, disciplined and of course deserving employee.

This month, it goes to SEO dept. when Mr. Narenderpal Singh, SEO Head,  was announced the Employee of the month. He’s working with Web Designing Company from the last one year and management decided to elect him the best employee due to his excellent work performance and sincerity. Narender was looking so happy and was asking again and again ‘Where’s the Cake’?? I think he was eager to cut the cake and to celebrate this special occasion.

Sir! Congrats to you on behalf of the whole SEO Team and we buddies are looking for a grand party!!

Best Wishes,

Rajdeep Brar (Content Editor)