First of all, I’d say sorry to the precious pearl of our staff, who is elected as the Employee of the Month this time, for not updating the news immediately. As I was on leave, so missed the grand party and also got late to publish it. Well, buddies again on this 17^th, guesses and expectations were very high and everyone had his/her speculations. This is what makes EOM party an invigorating one!

And, the one who got the award of ‘Employee of the Month, Oct. 08’ is Mr. Vijay Mohan. Vijay is working as a SEO executive with Edogo.com Pvt. Ltd and has been a strong contender of this award since last two or three months and finally, he received it on November 17^th 08. HR announced that Vijay performed brilliantly throughout the month and successful completion of all assigned projects made him the best employee of October. He heartily thanked the management and all his team mates for supporting him and standing by him in all situations.

Well, I missed the event which was full of enjoyment and masti as very usual. What I’ve to say is- Congrats Vijay… keep it up and wish you all the very best. Let everything rock!

Posted By,

Rajdeep Brar (Content Editor)

Each month, EDC recognizes an outstanding employee for his/her dedication, trustworthiness, punctuality, hard-work and contribution to the splendid success of Company throughout the past month. Yesterday was October 15, 08- the day to choose Best Employee of September and as usual, we’ll had our guesses but things remained in suspense till 6:00’o clock.

From the past 2 or 3 months, award was continuously going to Internet Marketing Department but this time, Administration Dept. performed better so Mr. Shamsher Singh Aulakh- System Admin was selected as the Employee of the Month. Mr. Aulakh, one of the very loyal as well as intelligent employees, with gusto thanked the management for their support and guidance. Party time was rocking and we guys enjoyed a lot. Once again, everyone was left with a hope to be the next Employee of the Month.

Posted By:

Rajdeep Brar (Content Editor)

Ms. Ruchi Goyal is selected as the “Employee of the Month- Aug. 08’, yesterday. Ruchi is working as SEO Executive with Web Designing Company and is one of the very intelligent and hard-working employees of WDC.

She is given this award due to her marvelous performance, 100 % attendance, and her dedication to assigned projects throughout the month of August. As very usual, party-time was rocking and we enjoyed it, forgetting the pressure of work and assignments. Ruchi joined WDC a few months earlier and right form the very first day of her joining, she is a strong contender of this award. Finally, she got it and was giving a glad smile after becoming the EOM.

Congrats Ruchi! Keep up the good work and wish you all the very best!

Best Wishes,

Rajdeep Brar (Content Editor)

Visitors don’t come to see just the flashy designs; informative content is the prerequisite of every website.

If you do agree with the above statement, then, let me ask you a question, ‘Why content is the king’?

Simply, content is what makes a website popular and the words written on your website may build or spoil your web business. When we all do know that a website sufficiently depends upon its content, then why not to write the most beneficial content for your website? Writing effective and as I previously said, ‘the most beneficial content’ is not tough; in fact, it’s a very easy task, if you do follow some basic rules. Before we go and discuss those basic rules, let me make you aware about one thing. As per the records of various internet research studies, a visitor stays on your webpage just for 5-8 seconds, if the content fails to attract that potential customer, just think how many visitor you’ll lose per hour? Let’s now come to effective tips to write effective web content-

Avoid grammatical & spelling mistakes

Let’s have an example. Suppose, you’re dealing with fireworks and your website contains various graphics exploding fireworks, I mean layout of the website is perfect. Just see the title of your web page, its ‘Cheep Fireworks’ (just suppose it). What would be the reaction of the visitor; he/she will laugh at you and would immediately click the back button.

That’s how you lose your customers. Please please please, always be careful that your spellings and grammar is correct. Always use spell checker and do care about commas, colons and semi colons etc. Always write sensible and unique content. Don’t let people laugh at you!

Content should be concise, clear and easily readable

It’d be beneficial if you keep the content short and to the point. Content should be concise as people don’t like to read lot of text and they do prefer the well written content as compared to several pages of just written content.

Secondly, it should be clear, means no repetitions and no extra writing. Content written in paragraphs seems easy to read so instead of writing from the beginning to the end of the page, segregate the content in paragraphs. Paragraphs should be short containing just three or four sentences.

Take care of the interest of visitors

Why you’ve placed the content on your website? Obviously, for visitors! So always keep in mind what visitors do expect from you. They want information and your goal is to anticipate their requirements. If you do have a website about TV shows, then, tell them everything including what TV is, when shows do air, which show is out of running, which celebrity may join the new episodes and everything like that. It makes people to believe on you and your website. Try to provide them the maximum amount of information on your website and visitor will never think to go to some other site.

Avoid using multiple question and exclamation marks

This is issue which should be treated very wisely. Normally, people do think that multiple no. of question or exclamatory marks increases the curiosity of the reader. But nay, its really not like that. It seems odd and overly dramatic and may make the reader antsy. So, always keep this unnecessary stuff to a minimum.

Editing is more necessary than writing

Edit the content. Again edit it and keep on editing until it becomes ‘the best’. If there’s any mistake in your online content, correct it before thousands of other people point it out. First of all, check the content yourself for consistency in grammar, punctuations and capitalization etc. Have your content proofread. Make sure, it doesn’t contain any error and only then put it on the website.

In a nut shell, website needs content for two reasons. One is visitors, as I’ve already said, take care of the interest of your visitors and provide them what they do want. Second is Search Engines like google, yahoo, Alta vista etc. To have a stable as well as high ranking in search engine results, ‘Always write as per visitors’ expectations but also as per search engine optimization strategies’, that’s way to have online success.

Posted By,

Rajdeep Brar (Content Editor)

Mid of this month brings the most awaited up-shot of web designing company, yeah…. Employee of the Month Award. This time party was somehow very special …. Guess why??? Actually, the award goes to me, Rajdeep Brar, from the Internet Marketing dept.

And the good thing was…. all initial guesses before the final announcement, pointed out me!!

Party was full of fun and masti and we really enjoyed a lot. But still missed SEO Team Leader Mr. Narinderpal Singh, without whom’s kind guidance and co-operation, all this was not possible. As he was not present on the occasion so I was not given the chance to say THANKS to him… but will say here, “Thank You, Sir… for your help, support, co-operation, direction and everything ….And yeah a special thanks goes to Sagar Sir, Amit Sir and Hina Mam too!

Definitely, it gives a very good feeling to have this award with me… I do assure to give my best always! All the best to the rest of the team, let’s see who’ll be the next EOM???

Warm Regards,

Rajdeep Brar (Content Editor)

Web is changing, when will your website?

Before going ahead, browse around for a few minutes and discover how many sites are there, which are looking very old and outmoded. It’s an apparent fact that all websites need continuous improvement. In this highly competitive zone, you will have to keep up with the time and in order to bring in targeted traffic to web pages and to create a better impression, website redesigning is not important, it’s a necessary part of the business of web development. Let me ask you one thing, which site would you prefer, a site with lot of information which has not been updated from the last one year or a website with a small no. of web pages but is being updated weekly. The same strategy is here with search engines. Search Engines love websites which are being updated very often. This example is only to make you aware about the importance of redesign or you can say updation of the website. Find out yourself why redesign is necessary for your website:-

1. If your website contains a fresh look and has the potential to speed up with the latest technologies, then, you don’t need website redesigning, but, if the answer is no, then this may the first reason why your website needs redesigning.

1. Navigability may be the second reason. Find out, is your site easy to navigate through? Or, it’s just like confusion where users find it very difficult to navigate and to reach the information they’re looking for. A good redesign helps to improve the navigability of website.

1. Attention! Don’t you, it’s for your website. Does your website is capable to grab attention?

1. What search engines prefer; only updated websites with fresh and informative content. So, this may be another reason why your site requires modification.

1. Look, I mean how your website is looking like? It’s having some professional look or not? It’s a fact that websites with a professional look are most liked by the visitors and also trusted by users.

1. Speed also matters. Visitors don’t like the Home Page of any website, if it makes them to wait. They’ll easily skip that so-called “Home Page” and will get lost. Redesigning is the only solution to increase the speed as it can limit the size of pictures, and can decrease amount of videos which results in high speed.

1. Last but the most important reason, is your website search engine friendly and is it capable to rank high in search engine results? If your answer is NO, then, website redesigning is what I’ll highly recommend to you. Because from the SEO standpoint, your URL structure may need improvements and these improvements can be done only when you redesign your website. Keywords, a new concept in this changing era that applies to re-developing websites. Keywords help to get good search engine rankings and a good SEO company can search the keywords for you and by redesigning your website (adding that keywords at appropriate places), they can let your website position on the very first page of search results.

So, above reasons are enough to clarify the requirement of website redesigning. As web designing companies, innumerous companies are also offering website re-designing services. But, from the look of many websites, it seems that these companies are just one man driven. Building and re-designing a website is a process that can be completed successfully only by the team of experienced web-designers as there’re so many phases of the process, and can’t be covered by a single person. Whom you hire to redesign your website- it’s a decision which should be taken very wisely as redesigning builds up the success in business world so why not choose the best web design company which can redesign your website vigorously to increase the no. of visitors and also the financial gain.

Posted By:

Rajdeep Brar (Content Editor)

So Firefox 3 finally comes out and Mountain View-based Mozilla is all set to register itself in Guinness book of world’s records for the most downloads in 24 hours. Tuesday marks their official start. Mozilla is using geo IP information to get information on people’s locations and promises of not collecting any personally identifiable data.

There were 7,434,441 people pledged to download the browser by the time I write this post; even I was one of them from India. Mozilla is aiming for some 5 million downloads ( it’s already above 7 million ) in a single day considering Firefox 2 got 1.6 million downloads in a single day in mid-september.2006 .

Here’s is how it looks:-

Mozilla says “Firefox 3 is currently only being offered as a full download from http://getfirefox.com/“. So the downloading event has started. The way things are going I am sure Mozilla servers will melt down soon..they did 3 hours earlier as well. The current download speed is going at about 8,000 per minute. This influx isn’t that unexpected and yes download Google toolbar for Firefox 3 if you are keen as me.

No problem if you got late…goes ahead and get Firefox 3 ….

_____________

By: Narender

Internet Marketing Head
WDC

Every month, we all do wait for a special event ‘Employee of the Month’ award and it’s what everyone wants to have, me too. This award is given to the most hard-working, punctual, disciplined and of course deserving employee.

This month, it goes to SEO dept. when Mr. Narenderpal Singh, SEO Head,  was announced the Employee of the month. He’s working with Web Designing Company from the last one year and management decided to elect him the best employee due to his excellent work performance and sincerity. Narender was looking so happy and was asking again and again ‘Where’s the Cake’?? I think he was eager to cut the cake and to celebrate this special occasion.

Sir! Congrats to you on behalf of the whole SEO Team and we buddies are looking for a grand party!!

Best Wishes,

Rajdeep Brar (Content Editor)

Press releases are one of the most conventional promotional mechanism which do generate healthy traffic to your website. They are very easy to create and distribute and are easily pick by search engines.

I got a push on this subject from one of my friend who converse me yesterday regarding writing some good press releases.

GOOD PRESS RELEASE – WELL WRITTEN | PRODUCT CENTRIC | ON TIME

So here is how it works. Firstly you must write some concise information about your release – sale, opening, announcement or any discount you are providing for a given period.

The content must be according to the taste of the audience and have proper grammar. Then compile a database of good online publications and look for editor who’s most likely to cover stories on your product / announcements/ services and send your story to them. Here is the list of few press releases sites:-

http://www.pr.com
http://www.openpr.com
http://www.24-7pressrelease.com
http://www.newswiretoday.com
http://www.pressmethod.com
http://www.clickpress.com
http://www.free-press-release.com
http://www.pressbox.co.uk
http://www.i-newswire.com
http://www.pr9.net
http://www.pr-inside.com
http://www.prfree.com
http://www.1888pressrelease.com
http://www.news.eboomwebsolutions.com
http://www.prnuke.com
http://www.bookhuntersblog.com
http://www.allthesebooks.com
http://www.webnewswire.com
http://www.ecommwire.com
http://www.express-press-release.com
http://www.free-news-release.com
http://www.free-press-release-center.info
http://www.freepressindex.com
http://www.freepressreleases.co.uk
http://www.prlog.org
http://www.prurgent.com
http://www.przoom.com
http://www.theopenpress.com
http://www.free-press-release.info

Most of these PR sites allow submissions free of cost. You shall also do online search to look for some other good ones as well.

Point to mind is if you are only doing press releases for gaining backlinks with SEO in mind and you have no real news for your audiences then its better not to use press release at all unless you have something remarkable to offer. So it’s good to check out this way of marketing as it’s a great source to accelerate substantial traffic within no time.

___________

By: Narender

Internet Marketing Head
WDC

Google trends is one of the tool in the google’s arsenal that shows most searched terms right from the beginning of 2004 till now. Well it’s here for some 2 years and I have been using it for the past few months on and off. But just yesterday I found some new functionalities in it and when I searched (ofcourse Google) I got to know that these are just updated earlier this week.

Now you also export / download the Google Trends data in .CSV format (for later research) which can be opened easily in most spreadsheet applications. Link is at the bottom : -

Here you can view the data on a numerical scale (on the Y-axis). These numbers aren’t exact search figures but the number you see next to your search term corresponds to its total average traffic in the given time frame.

Google trends never going to give the exact volume of searches during the time frame you have selected but the relative scale of the first term you enter with the other subsequent terms separated by commas. The first term you enter will always 1.0 and other terms are scaled and assign graphical figures in comparative form.

It shows the areas or languages from most searched are being done for your first searched term. It also shows the Google news stories written between the times of that spike.

For example one might see: web design company (1.0) and web design (3.24). In this case, web design keyword was searches above 3 times than web design company over the given period.

Play around with the google new trends….

_______

By: Narender

Internet Marketing Head
WDC